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Let's go game!

Gamification is normally associated with technological tools and there is little guidance on its use regarding face-to-face quali surveys. A comparative experiment with gamification versus the traditional qualitative approach is addressed in this...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Luzia Celeste Rodrigues
June 15, 2013
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Citation

Rodrigues, L. C. (2013a, June 15). Let's go game!. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/let-s-go-game-